Everyone claims that big media companies like the Washington post or MSNBC are more reputable than, say Buzzfeed or Outbrain. The claim usually is that these big companies have more money to write real news rather than items designed to garner clicks. These claims are wrong. I to once upon a time made these claims, but that was long before I understood the mechanisms utilized to influence opinion and shift views.
Many people are familiar with Google Analytic, and their infamous in-market and interest demographic sections. Google freely gives this information out in an attempt to get media companies on board with advertizing programs like adsense. Its no secret how much companies can see, but influencing people based on these numbers is not a thing often seen by outsiders.
The truth is these numbers are still very useful to companies, even when they don't have to target the demographics as heavily as small clickbait websites like Buzzfeed. Where Buzzfeed is interested in getting viewers, big media companies have to keep their audiences trapped in a bubble of their own opinions, for fear of loosing consumers to other more agreeable companies. To do this, they must first capture the mind and intention of the average viewer, and spin their mind in their favor.
This is not an easy task. Traditionally, to convince outside groups of an opinion, companies must appeal to certain targeted demographics. These demographics are usually only interested in a few topics that directly effect them, such as technology or health care. In an era long before the internet, media companies had to guess at their viewers interests. Simple tactics like surveys helped them get close, but never close enough.
With the new boom in data mining and analytic, these companies have never had a better opportunity to build a bubble of influence. In plain and simple terms, the minds of their viewers have been explained to them down to a T, but its not just companies do this, whole syndicates of journalists are beginning to set agendas.
Do you remember the JournoList, an email list of nearly 400 different writers who conspired to set agendas and messages between companies, setting a narrative as a whole. Did you know it is still alive? Groups like CabaList and the Groundswell group are actively setting narratives and agendas on both the right and left side of the political coin.
Just remember, you agreed to the terms of service.Posted on: 2017-07-21 17:41:54