Control Context Not Content

Context not content. This is the essence of mass persuasion. Those who seek to simply broadcast a message will be thwarted by those who control the ideas of the people. Allow me to explain.

Let us say we have a man. This man is from a far away land, and in this far away land they speak an entirely different language, and have an entirely different culture. No words, nor customs are the same. He has learned our language, and he has come here to visit.

In this man's language, the word “cat” means what firearm would mean to us. Now let us say I walk up to this foreigner, and I ask him “Would you like to see my cat?” The first thought that would go through his mind is that of the definition of “cat” to him; a gun. He might be a bit intimidated or confused depending on the type of person he was, and he would certainly not understand why we would want to show him a cat.

Now let us say, we show him a cat. Eventually this man gets used to cats being cute little furry animals, not firearms. The day he returns home, and is asked if he would like to see a cat, he would have the opposite idea of a cat. Warm fluffy things would pop into his mind, not cold iron and brass.

What has influenced our foreign man here, from thinking a cat is a firearm to the other way around is definition. We define the word cat as a fluffy four legged animal that is generally solitary and hunts rats. He defined it as an object for self defense made up of a receiver, a barrel, and brass. This difference in context caused him to react negatively to the content.

The people we hope to persuade to nationalism are all just like that foreign man. Nationalism is a harsh word to them, while a comforting word to us. For us it means a stable, peaceful, yet forceful society that is not afraid to take action. For them it means a intolerable, wretched, and authoritarian society with no free will. To convince them that nationalism is a legitimate way of life, we must first shift the definition.

The best way to do this is to reduce the current symbols of nationalism to a joke. Swastikas, fasces, Celtic crosses, and other symbols of Nationalism need to toyed with in a joking, accepting way. Should they be accepted as the edgy things they are? Yes. They need to be viewed as something that is used to troll, trigger, and what not. What is accepted is eventually celebrated, we need to keep this in mind.

Lets take a look at two different people. They both see the same sign, which bears a swastika and a message. The first person hates swastikas and does not view them as a joke. He will immediately report the sign, and his own views (which will most likely be against the view of the sign) will be strengthened, not weakened.

The second man, however, has been exposed to the swastika as a form of a joke. He might think of it under a pet name such as “le windmill of friendship and tolerance” or “the swagstica”, but he certainly does not view it to badly. He will most likely take a moment to read the message, and may even be receptive to it.

To make people used to the extreme nature of ourselves, we need two fronts. One front should be on places where these symbols are the most sensitive online. Tumblr, Reddit, and even websites like Facebook or Twitter need to be blanketed in far right memes. The people here need to be as triggered and disgusted as possible. After a while, the extreme reaction will wear off; the symbol has lost it's original (and flawed) meaning. If they see a swastika or a set of fasces, they just think “oh it is this again.”input

The next front is in the real world. People need to put signs with these same type messages bearing these same symbols up in as many places as possible. These signs need to have meaning and content. Only those who have already been exposed to the extremes will actually read it, thus the sign's target audience has been pulled in and possibly persuade. To increase effectiveness, places where people would commonly browser online need to be desensitized, triggered, and what not.

If I am at a college campus, I would first find out what websites the students commonly used; Reddit, Tumblr, and Facebook for example. I would then target these websites (or maybe even the parts of the websites most commonly viewed by my target audience) in raids. These raids would be controlled efforts to desensitize the viewers to the message. After a few successful attempts, I would post signs around the campus.

Control the content of what your target audience thinks, and you will achieve nothing. Control the context, and you will control the reception of the content.

Posted on: 2017-07-17 02:33:20